MUST HAVE #2: AN ATTRACTIVE, WELL-ORGANIZED RECEPTION AREA
Clients’ first and last impressions of your hospital occur in the reception area. That’s why you want to incorporate top-quality lighting, plenty of color, and an eye-catching logo or piece of artwork on a wall behind the desk or elsewhere in the reception area. Chapel also recommends that you spend a little extra money for granite or marble countertops, especially since clients will actually touch those countertops when they write you checks.
In addition, make the reception counter the clear focus of the room, with separate, clearly marked areas for admissions and discharge. The worst picture you can present to clients is one of confusion and disorder. You’ll convey that impression if you have clusters of people milling around the reception desk, some paying their bills, others dropping off their pets, and another complaining about poor service.
