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New Canine Scale Functionality

Posted on Wed, Nov 14, 2012 @ 10:46 AM

We don't have to tell you what you already know.
Walk on scales are predominately located in the reception area for many reasons. Weight management and proper medication dosing are the two primary reasons. While many scale displays are out of view of the receptionist, Shor-Line’s new Shor-Connect and Remote Display allow the proper weight recording without the front desk personnel having to leave their station. Now that makes sense!

We are excited to announce Shor-Line has expanded the functionality of the canine scale beyond what the animal health industry knows it to be. With the introduction of Shor-Connect and Remote Display, weight is now visible on a PC or on a display mounted or propped in a location away from the scale platform. No tethering needed! Utilizing wireless technology Shor-Line’s K9-W8 and Blue-Line canine scales can be operated from a PC or select Windows tablets with the Shor-Connect models. The Remote Display models feature a second display that allows remote visibility of the canine’s weight.

shor-line shor-connect scaleshor-line remote display scale

These new products have been field tested and designed with your daily tasks first and foremost.

“Love the scale! It’s so much more convenient to have weight and other info all on the same screen.” Megan Pangle, Oxford Animal Hospital

“This was a great invention. Should of come up with a long time ago.” 
Lisa Epting, Oxford Animal Hospital

A new way to shop for scales.
Shor-Line’s philosophy of canine scales starts with the functionality of how a scale is used by our customers. If you want to see and operate a scale on a PC or select Windows tablets then you will be eager to try the Shor-Connect option. If you wish to see the display at the scale and in a remote location (maybe across the room) the Remote Display is the option for you! And if you simply want a scale that is accurate and reliable our Display with Operation Keys will suite you. The new Scale Builder tool on our website makes it a breeze to choose the features needed to build a scale to fit your practice, bringing this philosophy right to your fingertips.

shor-line scale builder tool

Build Your Scale
The Scale Builder leads you through the process of building your scale. Starting with the functionality. How do you want to use your scale? You can choose from three options: Display with Operation Keys, Remote Display or Shor-Connect. From there you choose your mount (wall or post) then the platform (K9-W8 or Blue-Line). At the end of the tool you are provided a part number that is generated based on your selections. You may add that product to your Wish List from the tool or learn more about your selection by viewing the product’s page. Once a product is added to your Wish List it only takes a few more steps to request a quote. Start building!

Tags: Facility Design, Hospital Design, Promotions, Shor-Line Happenings, New Products, Industry Trends


Posted on Tue, Aug 21, 2012 @ 09:34 AM

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Pinterest has caught the attention of people everywhere, and though you may not know about it yet, here’s some insight into how it’s being incorporated into the veterinary industry.

Pinterest is a new wave social media outlet that allows users to “pin” photos or videos onto “boards” where the pins are organized and stored for future reference. The reason that Pinterest has become so popular is simple. It combines visual stimulus with an easy to navigate site and intuitive tools that make the user experience almost second nature.

Recently the popularity of Pinterest has started to grow within the veterinary industry as well. Do a quick search on Pinterest of some general industry terms and you will come up with a multitude of results. Veterinarians, humane societies and other animal care businesses are taking their marketing strategies to a visual level. Each day, members of the veterinary industry and pet owners all over the world are connecting and sharing on Pinterest and it’s creating a great resource and relationship for both sides.

Want to start using Pinterest for yourself? There are many ways that you can get started, here are just a few that have become popular recently:

 1. Promote Your Facility

Pin photos or videos of your facility, inside and out. Pet owners take comfort in the transparency that these photos can offer. Also it’s a great way to promote your facility if it’s a new building or has been recently renovated.

 {Pinterest Tip: Want to post photos directly from your computer and have them link directly to your website? First upload the photo and add the description as usual, then when you view the pin, click the edit button and fill in your website in the link box.}

2. Promote Your Products or Services

Show photos of your products or services for your consumers to pin. Have a great grooming room? Show it off. Want to show the products that you sell in hopes of gaining a steady stream of non-service clients? Pin your products to a products board.

{Pinterest Tip: If you are offering a product or service and want this to show up in the gifts section or just want that little strip across the top left with the price, all you have to do is put the price in the description box with the $ symbol. Pinterest automatically does it all for you! }

3. Find Homes for Animals

Pin photos of animals that need homes. Create a new board and call it something like “Adopt a Pet”. Animal photos have a tendency to be repined multiple times, so don’t forget to list the adoption information in the description box of the pin and have the photo link to your site.

>>>Want to learn more ways to use Pinterest? Be sure to return to our blog to read the next installment of Pinterest uses.


Shor-Line has a Pinterest Page! Visit our boards to learn more about industry news, products we love, design trends, color inspiration and much more! http://pinterest.com/shorline

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Tags: Shor-Line Happenings, Industry Trends

Client-Friendly Boarding

Posted on Fri, Aug 10, 2012 @ 03:28 PM

The best boarding facilities and services are designed with pets—and their owners—in mind.

By Kristi Reimer

Shor-Line Blog

When clients bring their pets to your boarding facility, do they look worried, apprehensive, or guiltridden? If so, then you’ve got work to do. Your facility and services need to elicit smiles from pet owners who feel perfectly comfortable leaving their “family members” in your care. Much of that hinges on what clients smell, hear, and see.

Wipe Out Odor
One of the biggest client turnoffs is odor, says E. John Knapp, AIA, an architect specializing in kennel design. If you have concrete floors, give your kennel this test right now: Pour some water on the floor. If the floor turns dark, that means the concrete has absorbed the urine, and odors will follow. The worst part: “Concrete smells last forever,” says Knapp.

One solution is to cover the concrete so that it can’t absorb liquid. Knapp recommends glazed quarry tile with epoxy grout joints, but less costly materials are also available. One practical strategy is to use commercial-grade sheet vinyl. Install the flooring with the room empty, roll it 6 to 8 inches up the sides of the walls without a cut at the base, and place the kennels and runs on top. If it’s necessary to create seams, have them sealed with heat because chemically sealed joints tend to loosen over time.

Another essential element of an odor-free facility is ventilation. According to Knapp, a big fan that sucks air out of the room doesn’t exhaust the air properly. He recommends using the same type of heating and air conditioning systems found in office buildings. “They pump fresh air in and bad air out,” Knapp says. “Plus, clients want clean air and comfortable temperatures for their pets.”

Knock Out Noise
To control the barking frenzy, Knapp has a simple solution: Treat the entire ceiling and top section of the walls above the doors with a spray-on cellulose material called K-13 (see www. spray-on.com). This substance, which comes in six colors, absorbs sound and keeps it from reverberating around the room. If you’re designing a new facility, Knapp recommends at least 12-foot ceilings, which provide even better sound control.

You also need to consider sound control from room to room and from inside to outside. Contrary to popular belief, a regular wall with fiberglass insulation does not muffle enough sound for most kennels or city planning commissions, Knapp says. The average wall stops up to 35 decibels, and most cities require sound control of 50 to 55 decibels. Drywall manufacturers produce dozens of standard walls with various sound transmission classes, so consult an architect or builder to help you
make the appropriate choice.

Pay Attention to Appearance
As many retailers have discovered, one of the most important considerations for drawing and keeping customers is an attractive building, both inside and out. “Just think about the new Target stores,” Knapp says. “Target has figured out the importance of a goodlooking building.”

For the interior, think open, airy, and sunshiny. Your boarding space should look bigger than it is, and high ceilings and lots of windows can help accomplish this. In addition, clients like bright and cheery colors, which give an impression of cleanliness. Some practice owners have even hired artists to paint murals on the walls.

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Keep Cats Content
A big hit with felines, Knapp says, are floor-to-ceiling cat condos with shelves at various heights and large windows to indulge the occupants’ birdchasing fantasies. “No cat—or cat owner—is happy with a 30-inch cage,” Knapp says.

One of Knapp’s clients in New Mexico found success with a bagel-shaped cat kennel built around a center atrium. The exterior walls are glass, so cats in the condos around the outside of the building can look out, and cats around the inside can look into the atrium. “The public is nuts about this facility,” Knapp says. “The owner built 40 condos, and, on average, 80% are occupied. It has made for happy cats and happy customers.”

All in all, Knapp says, if practitioners start thinking like retailers, figuring out what customers want and giving it to them instead of cutting costs at every corner, the public will respond with enthusiasm. “One of my clients built a beautiful 15,000-square-foot kennel with all the luxuries, and he broke even in three months,” Knapp says. “It’s a whole different attitude that pays off in the end.”

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Tags: Animal Care, Facility Design, Hospital Design, Industry Trends

Design Dilemma-Cathedral Ceilings

Posted on Thu, Jul 19, 2012 @ 10:17 AM

 Shor-Line Blog

How can I control noise with a cathedral ceiling?

Even though angled surfaces reflect less noise, sound reduction is still a concern with cathedral ceilings, says Sal Longo Jr., co-owner of Crosby Longo Architecture Studio in New Orleans. You can alleviate that concern by planning for sound control before you build. His advice:

Construct the cathedral ceiling as a suspended ceiling (also known as a drop ceiling) with acoustic tile. Suspended acoustic tile is more expensive than sheetrock, but you’ll likely save on labor costs because of the time-consuming nature of sheetrocking high, angled spaces. Longo says this additional cost is worth the extra sound control. Plus, if you want something fancier than a plain, grid-type ceiling, acoustic tiles come in decorative styles and colors.

If your practice already has a cathedral ceiling, you can solve your noise problems simply and cost-effectively by hanging acoustic baffles. These lightweight panels can be installed on ceilings or walls, and they come in many colors and patterns, too.

Before installing the baffles, Longo suggests hiring a company to test your facility for decibel levels and sound reflection. The test results will help you choose the correct baffle thickness and placement.

Whether you’re starting from scratch or working with an existing ceiling, another chief consideration is waterproofing, Longo says. For cathedral ceilings in kennel or grooming areas, install moisture-resistant acoustic tiles or baffles.

Cathedral ceilings give clinics an open, airy feel that clients and employees love. Don’t let noise spoil the atmosphere.

Shor-Line Blog

Tags: Facility Design, Hospital Design, Industry Trends

Exceptional Exam Rooms

Posted on Thu, Jul 12, 2012 @ 09:19 AM

Shor-Line Blog

Clients spend the most time here, so let the design illustrate your level of care and competence.

Once upon a time, veterinary exam rooms were comfortable, uncluttered, and easy-to-clean areas where practitioners performed physical examinations on pets. This definition isn’t wrong, it’s just outdated. Today’s exam rooms need more features that reflect the high-quality care and customer service clients have come to expect. When it’s time to design or renovate your exam rooms, modernize them by ensuring they fit these criteria suggested by Dennis Cloud, DVM, owner of Cloud Veterinary Center in St. Louis, Mo.

1. Plentiful
Fit as many exam rooms into your clinic as possible. “Contemporary exam rooms are used for more than physical exams,” Dr. Cloud says. “They’re also used to educate clients, schedule follow-up appointments, and check out clients. We have two rooms per doctor now, and we frequently need another.”

2. Spacious
Make the rooms large enough to use the space efficiently. “It’s not unusual for me to have a mother, three kids, and two Labradors in one exam room,” Dr. Cloud says. “You need enough space to sit down with clients, talk to them, and put them at ease.”

3. Flexible
Equip at least one exam room with a mobile, lifting exam table. If a client arrives with a dog that’s been hit by a car, you can take the table out to the car and return directly to the exam room with the dog. In other rooms, folding wall tables save space and eliminate a barrier between you and clients. They can also create a more open feel in exam/grieving rooms.

4. Well-Organized
Adequate storage space is essential for a thoroughly equipped exam room, so plan ahead. And don’t forget client education materials. Dr. Cloud stores his inside the cabinets and displays them in wall racks.

5. Tech-Ready
Every exam room should have a computer keyboard and monitor, Dr. Cloud says. This allows staff members to check medical records, schedule follow-up appointments, and take payments. Often, clients feel more at ease when they can talk about money or credit in private. (With wireless capabilities, staff members can use laptop computers. Flat-panel, wall-mounted monitors save space.)

To educate clients more effectively, upgrade your clinic with digital technology (e.g., digital photography, radiography, ultrasonography, endoscopy, and electrocardiograms) so clients can see images and results on the exam room monitors.

Tags: Facility Design, Hospital Design, Industry Trends

Reception Area Design: Offer a Warm Welcome

Posted on Thu, Apr 26, 2012 @ 02:27 PM

Make clients feel comfortable and at home with these reception area design strategies.

You know that great feeling that spreads through your body when the sun comes out? Wouldn’t it be nice if you could give clients that same feeling when they step into your practice? Sal Longo Jr. and Michael Crosby of Crosby Longo Architecture Studio in New Orleans offer these tips to give clients a warm welcome:

  • Smile. No design strategy can take the place of a friendly face behind the front desk. Make sure you have the right receptionist— someone who will greet people cheerfully, convey warmth, and open the door for clients who need a hand.

  • Lighten up. A fresh coat of paint is an inexpensive, easy fix for your reception area. Lighter shades make the room seem brighter and more spacious, plus they show dirt, signaling when quick spot cleans are necessary, Longo says.
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  • Open up. If you’re designing from scratch, consider cathedral ceilings in your reception area and lots of glass on your facade, say Crosby and Longo. The airy feeling and natural light from windows create a pleasant environment. Even existing facilities can benefit from removing part of a wall to open up the space.

  • Keep cats cozy. Cats, on the other hand—along with their owners—feel more secure in smaller, more enclosed spaces away from dogs. If you can, create a separate seating area with lower ceilings for cat owners, Crosby says. Keep the space free of nooks and crannies where feline escapees can hide if they bolt from their carriers.

  • Make it feel like home. A hard, durable floor makes the most sense for obvious reasons, but that doesn’t mean you’re limited to industrial vinyl. Longo and Crosby encourage their clients to consider ceramic tile for the reception area. It’s a bit pricier, but it’s warmer and more homey—and still easy to clean. Another idea, especially important in the South, is to add ceiling fans, which stir the air and add nice visual detail overhead.

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  • Bring the outdoors in. Plants create a front porch atmosphere, which you can enhance by using durable outdoor furniture for your seating, Longo says. Just remember to choose nontoxic greenery in case some curious pet attempts a nibble. In addition, landscaping around the entrance provides a buffer between parking lot and hospital, shades the building in hot southern climates, and offers Buster a chance to take care of business before stepping inside.

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Even if you do nothing else, your reception area can get a tremendous boost from new paint, surfaces, and lighting, Longo says. Small details, such as a hook at the checkout desk where clients can tie up their pets while they’re writing checks, also make people feel valued. If you create a homey, peaceful atmosphere in your reception area, your clients will experience that warm sunny feeling all year long.

Tags: Facility Design, Hospital Design, Industry Trends

Animal Arts - From the Inside Out

Posted on Wed, Mar 21, 2012 @ 02:29 PM

Brought to you by Contributing Editor Vicki Pollard of Animal Arts.

“It is the pervading law of all things organic, and inorganic, of all things physical and metaphysical, of all things human and all things super-human, of all true manifestations of the head, of the heart, of the soul, that the life is recognizable in its expression, that form ever follows function. This is the law.”

In 1896, Louis Sullivan coined the phrase “form ever follows function” more popularly known as “form follows function.” At the time, this new idea marked a huge shift in American architecture. It allowed the design of buildings to better respond to the functions/tasks that were carried out inside of them, instead of strictly following historical precedence. Louis Sullivan devoted his attention to both the exteriors and interiors of his buildings. He strongly believed that the exterior of a building should reflect its interior functions. He allowed the function of the spaces he designed to influence the overall layout of these spaces. 

What if we examined the layout of animal care facilities the same way? How would each room be designed when it follows its functional layout or purpose? There are vast differences between the functions of an MRI suite and a cardiology exam room. The functions or procedures you perform in your facility every day should influence the design of your building. Operations, equipment and personnel all provide us with insight into how these spaces could be designed. Here are a few examples:


Day-to-day operations can drastically influence the layout of your hospital. Some important areas that come to mind are x-ray rooms and boarding or large dog holding areas. In radiology something as simple as choosing to sedate animals while x-rays are taken can influence the design of the room. Sedating an animal and having a nurse or technician take the image outside the room demands a unique layout. A window or alcove directly outside the x-ray room is needed to view the patient while the x-ray is being taken. 

The operation of cleaning and maintaining runs or boarding areas also has an impact on the layout of a space. In our animal shelters we recommend using runs that are back-to-back with a guillotine door in-between so you can usher an animal to one side while you clean out the other side. Because of the necessary repetition of cleaning dog runs, it is important to make sure that the layout of this area is as efficient as possible. Using a high-pressure sprayer versus a standard hose can have an effect on your spatial layout. A high-pressure spray system has to have a dedicated area for the main equipment along with dedicated power. If you are using a standard hose and mop to clean, having sloped floors and individual floor drains in each room will significantly cut down on cleaning time and will decrease cross contamination between runs.


Knowing what types of equipment are going to be installed into your facility up front will greatly aid in designing the functional layout of the space. There are numerous large ticket items, such as fluoroscopy, CT and MRI equipment, that if not decided upon early in the design process can end up increasing your construction budget. While it is easier to keep large items in mind, sometimes we lose track of smaller items that can also influence the efficient design of a space.  One example is the ultrasound machine that is used mainly by technicians to perform Cystocentesis. Think about the actual size of this machine, where it will be located in your treatment room when in use, and where it will be stored. 

The second piece of equipment that can easily be overlooked is the ventilator. In some emergency or high volume intensive care units there are a fair number of ventilator cases. We have found that in these special facilities it is extremely valuable to design in a designated vent alcove. Typically this is created in the corner of the main ICU or CCU space. It needs to be in a relatively quiet part of the room, where traffic is minimized.  If you cannot take up valuable floor space for this, then at minimum mount a flip-down table, exam light and medical gasses on the wall.

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The third element to think about for “form follows function” is personnel. This last item is pretty simple.  When laying out the various spaces in your hospital, think about how many and what types of people will be needed for specific procedures. The best example of this is a surgery room. In the most extreme case, such as at a teaching hospital, the operatories will need to be oversized to accommodate a surgeon, intern, surgery technician, anesthesia technician, and visiting observers. Things can get pretty tight if the space is not designed to accommodate all of these people. Video conferencing, where the actual surgical procedure is captured via live feed into a conference room, is another way of accommodating a larger group of people with the same end result. Boom arms that hold cameras in the surgery suite and the layout of the conference area are both aspects of the design that need to be well thought out.

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There are three key components to keep in mind as you are designing your facility to ensure that the form truly follows the function of the space. If your facility’s design is dialed into these components – operations, equipment layout and personnel – then your space will work well for years to come.

Tags: Animal Care, Facility Design, Hospital Design, Contributing Editors, Animal Arts Editors, Industry Trends

Shor-Line Takes An Industry Changing LEAP, Introducing Wireless Scale Kits

Posted on Wed, Feb 29, 2012 @ 11:10 AM

Happy Leap Day! We find it fitting that while we are celebrating a day that only comes around every four years, we take this time to provide the Shor-Line Community a sneak peek into a new product that leaps into new industry territory. We are proud to introduce Shor-Connect for all Shor-Line scales. This is industry changing!

Utilizing wireless technology you can now see a patient's weight instantly from many feet away on a PC or a remote display. When entering a hospital one of the first things a patient and their owner are asked to do is step on the scale. Now the patient can step on the scale while the technician or office assistant can click on the scale readout on their PC or view on a remote display and the weight is recorded right there. No wires, accurate, and located where you want it.

Shor Line viewer bottom right

Shor-Connect can be added to any scale product currently offered (excluding the feline scale) by Shor-Line and comes in two options. A PC Viewer Remote Display Kit that retails for $249 or the D320 Remote Display Kit that retails for $499. The PC viewer is equipped with all the features necessary for accurate weighing. Zero, Recall, Free/Lock, Manual/Auto and LB/KG. You can easily toggle between Manual and Auto modes as well as Pounds and Kilograms. Holding the weight is also done by the click of the mouse (or button).

Shor Line viewer no buttons  Shor Line viewer with buttons

If you desire the Remote Display you can mount the display to any wall desired and use the display as you would a typical Shor-Line scale display. The PC Viewer Remote Display offers you the flexibility of using a PC versus mounting a physical display to a wall. The PC display operates on Windows 7 and Windows XP platforms. Multiple applications of the Shor-Connect Viewer are only supported on Windows 7. The software is easy to install on your PC. The PC requires a USB Dongle for operation.

Shor-Connect will be available soon. Be sure to ask your Shor-Line Representative for more details of this industry changing product!

Tags: Animal Care, Promotions, Shor-Line Happenings, New Products, Industry Trends

rauhaus freedenfeld & associates – Views into the Future

Posted on Thu, Feb 16, 2012 @ 03:23 PM

Views into the Future: Communicating Design Intent Using 3D Modeling Techniques in Design & Construction Drawings  

Brought to you by Contributing Editor Richard M. Rauh, AIA, NCARB of rauhaus freedenfeld & associates.

Lessons Learned from History
When I was a youngster, I was very involved in building many things - from Pinewood Derby cars, plastic and wood model airplane kits - to tree house construction in my back yard. I also enjoyed drawing objects in three-dimension at a very early age. Not knowing at the time that it was my destiny to become an architect, I had come to appreciate and rely upon having the proper tools to build my models and other various fun projects.
What I also learned from my childhood model building experiences was to “look before you leap” by carefully reading the assembly instructions (which came inside each model kit) before attempting to put any/all of the various model parts together. I look back and think about what must have gone through those wonderful minds of the early Revell, Monogram and Aurora scaled model kit makers. They had to create an illustrated, step-by-step basis instruction guide (complete with 3D developmental assembly diagrams) that had to be simple (yet comprehensive enough) for a youngster to follow.
rfa image
I remember hearing my Dad chuckle when I (at about 4 years of age) had erroneously referred to those scaled model “instructions” as “destructions.” I also remember my father’s credo “to measure twice and cut once” before proceeding with any assembly or cutting. This was a very simple rule which I faithfully follow today to create and accomplish architectural design in remembrance of my father and for the important lessons he taught me in life.
As architects, we learn from history and often look back to masters like the early Greeks and Romans to better understand the principles of balance and proportion. With the same purpose, I also look back at my early childhood scale model building days to understand how to better (and more clearly) communicate function, form and space. Today, as in the past, I find and utilize the best design communication tools available. There is a simple yet very clever and effective technique derived from those early Revell scale model kit guys. I like to simply refer to it as “3D Construction Illustration Modeling.”  It is truly a great “tool” to clearly communicate design intent to both our clients and contractors alike.

rfa image 2

3D Construction Illustration Modeling  
Today, with new enhanced 3D Cad technology, we are taking our design development and construction drawings to a new industry level. We have basically emulated the principles derived from the 3D diagrammatic illustration techniques (similar to those early, scale model instructional pioneers) and incorporated them as “Pre-Construction Views” into our veterinary construction document drawings. We complement our 2D plans, sections and elevations with these supplemental 3D perspective and isometric model views to improve upon communicating design intent (to both the Owner and Contractor).

rfa image 3

A View into the Future
Every new veterinary hospital we design is essentially a prototype – for each hospital has its own special features and space based upon specific user requirements. The conventional methods used by most architects today depict only 2D (plan, section and elevation) drawings views within their construction drawings to communicate design intent to their client and their builder (except for maybe a 3D perspective rendering on the cover sheet).
These conventional, “flat” two-dimensional, single-line drawings are often difficult for most people (with untrained eyes) to understand and thus totally appreciate how a space will actually look after it is built. 3D Construction Illustration Modeling is the bridge to enhance this understanding.
Another big advantage of using 3D construction illustration modeling to supplement our construction drawings is that it also serves to help clarify design intent with the various trades in the construction industry that will actually be “building” the project. This approach greatly reduces the time spent by a Contractor in understanding, coordinating and seeking further clarifications on some of our architectural joinery/detailing which in turn expedites quicker and smoother construction. Virtually everyone involved in the construction process benefits. We have experienced first-hand that this technological approach has already saved both our client’s and their contractor’s time (and money) by reducing clarifications, addendums and formal change orders. Furthermore, the faster an Owner receives his/her Certificate of Occupancy, the faster they can start booking appointments and generating a profit.

rfa image 4

Getting the Picture
Incorporating both 2D drawings and 3D modeling into our construction document drawings just makes plain and simple “bottom-line” sense. Our clients greatly benefit with an enhanced and insightful sense of what their new spaces(s) and work environments will actually look like before it is constructed (right down to showing the medical light fixtures, LCD computer screens, microscopes, door handles, etc.).
The use of these pre-construction, 3D modeling tools make our job of communicating space both more natural and easily comprehendible, thus our clients become more confident in their design decision making process.


Rauhaus Freedenfeld & Associates – Firm Profile
In 2005, the founders of two of America’s most respected animal care design firms joined forces to create an unrivaled synergy of expertise and creativity. rauhaus freedenfeld & associates (rfa) is the product of the strategic merger between Rauhaus Architects on the West Coast and Warren Freedenfeld & Associates on the East Coast. Founded in 1984 by Richard Rauh and in 1973 by Warren Freedenfeld, respectively, both firms earned national acclaim for their innovative designs. The fusion of these talents has put rfa on the map as one of the finest animal care architectural firms in the world.

Each of rfa’s principals has made an impressive mark in their field. Richard is well-known for his striking contemporary designs, while Warren is renowned for his skill in integrating comprehensive programming details into remarkable contextual architecture. Because of their pioneering contributions, the expertise of these seasoned architects is admired and in high demand. In addition to achieving a myriad of awards, they have lectured all over the world and published numerous articles in well-respected animal care and architectural journals.

Tags: Facility Design, Hospital Design, Contributing Editors, Rauhaus Freedenfeld & Associates, Industry Trends

Shor-Line is Celebrating!

Posted on Thu, Jan 05, 2012 @ 03:47 PM

Shor-Line Celebration Event


With 2012 upon us and all those new resolutions in full force; we want to reflect on our own resolutions as a leading animal care equipment manufacturer and invite you to share in our journey.

2012 promises to be an eventful year. Our industry is experiencing a gender shift, there are more veterinarians graduating each year and more guidelines have been structured for animal health. We see these as more than just trends, they are what is expected and what will be. It is Shor-Line's responsibility to participate in continuing education and field-testing throughout the industry to ensure the best quality products are available to animal care professionals at affordable prices.

This year Shor-Line celebrates 85 years. Without the support from our loyal customers and dedication of our valued employees, we wouldn’t be who we are today. Since 1927, we’ve had the same goal — provide quality products that support the customers who buy them. It’s that simple. If you were to take a tour of Shor-Line's manufacturing plant you would find very humble, genuine and passionate craftsmen. Take Robert Williams for example. He has been with Shor-Line for over 40 years and worked in many areas of the plant. He is considered a master of the Shor-Line product line. There is only a handful of craftsmen that have been with Shor-Line for less than 5 years. Most have been here for decades. This tells the story of quality and dedication better than any marketing or sales pitch. Our craftsmen are what make our products rate with superior quality, functionality and innovation among our industry.

In appreciation of our dedicated craftsmen and loyal customers we are launching the Celebration Event Promotion. We are giving away an Exam Room Makeover and have designed 10 Product Packages that are sure to enrich animal care. So throw up the streamers! This year we're celebrating!


Tags: Promotions, Shor-Line Happenings, Industry Trends