There was electricity in the air at the North American Veterinary Community (NAVC) that was palatable despite the cool January temperatures. The economic cloud of the Great Recession has lifted for most in the veterinary field. It felt like a celebration.
Research tells us there is a lot to celebrate. Millennials (18-35) are bringing pets into their lives at rapidly increasing rates. In fact, dog ownership by Millennials and GenX is higher than the Baby Boom generation.
All this is great news for companion animals because Millennials are taking the human-animal bond to new heights. They are most likely to consider their pets as children or “furry babies.”
This comes at a time when veterinary medicine can do more than ever to increase the health and longevity of our best friends. It truly is a golden age to be a pet!
Those of us in the animal care industry—veterinary, grooming, boarding, daycare and training—have the challenge of meeting the needs of this new generation of pet owners. And yes, it will be important to heed the call of the Millennials.
This will be the year the Millennials overtake the Baby Boomers as the largest living generation. Tempered by the Great Recession and nurtured by Baby Boomer and Gen X parents, Millennials bring passion to their jobs, caution in their approach and technological savvy.
At Shor-Line, we’ve benefitted from bringing in three new Sales team members—all veterinary technicians with several years of clinical experience. All of them have the energy, expertise and savvy that Millennials bring to seemingly every endeavor.
We continue to listen to you as we innovate and improve our products. Check out our new products in the new Shor-Line catalog
We can’t think of a better time to be in the animal care industry, so call us and see how we can help you build your dream facility. If you are lucky, you might get to talk with Jennifer Kaschke, LVT, Andi McKenzie, RVT, or Sarah Pugh, BS, RVT!